Something Huge...
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August 11th, 2020 at 6:30 am:
To: cilantrolove77@gmail.com
From: speaksfish@gmail.com
Subject: something huge. . .
Hey man,
Good morning. Sorry for this early email--I was up literally all night.
Basically, I was thinking about the conversation we had at FastCasualCon last summer. I think you remember. If you don’t this mmight seem like a crazy message, but anyway. Basically what I’m saying is I couldn’t sleep. Basically I’am freaking out over here… <mind_blown.gif>
Give me a call if you get this. I’ll be around for modt of the day.
Looking forward to it,
Longy
Snet frmm my iphon3...plesew ignore typos… :D
August 11th, 2020 at 7:18 am
To: speaksfish@gmail.com
From: cilantrolove77@gmail.com
Subject: re: something huge. . .
Hey--really enjoyed our conversation. Sorry I had to run.. Wife troubles. Haha.
Anyway--yeah I think you’re totally on to something. I mean, when I think about what you’re suggesting, honestly I’m floored. I don’t think anything like this has ever been done in the our sphere, let alone hospitality in general. We’d be fucking legendary. Actually--I remember someone trying the last time around. Let’s just say there’s no longer a Quiznos booth at FastCasualCon. Haha.
Yeah. So anyway, I’m gonna take the day and sit on this, and I’ll try to get back to you later today with some rollout ideas
You know where to reach me
All the best,
Moe
Sent from a galaxy far, far away. . .
August 11th, 2020 at 7:33 am
To: speaksfish@gmail.com
From: cilantrolove77@gmail.com
Subject: re: something huge . . .
Sorry for double email. I am feeling incredibly wired. I honestly am so fucking pumped up about this right now. Like I just feel like we have the potential to make a difference. Like a real, global difference. Like--and I’m actually not sure if you know this or not--when I was on Model UN we used to do these debates about accords and resolutions and generally boring shit like that, but it used to make me feellike there was FIRE IN MY VEINS!!!!!!!!! And that’s how I’m feeling right now!!!!!!!!!!!!!!!!
Sorry
Again--excited!
My daughter is starting kindergarten actually so will be hopping on some parent-teacher Zooms for the rest of the day (enough with the zoom already!) so my avail. isn’t as good as I thought. (sorry—have to prioritize this right now, can’t abandon personal life..)
Let’s plan to hop on 4pm ESt if that works for you
Best,
Moe
Sent from a galaxy far, far away. . .
August 13th, 2020 at 6:58 pm
To: cilantrolove77@gmail.com, dara@uber.com
From: speaksfish@gmail.com
Subject: intro & next steps :)
Gentlemen,
It’s my pleasure to introduce the two of you. Moe, meet Dara Khosrowshahi, CEO of Uber. Dara Khosrowshahi, meet Moe.
M—with your permission, I decided to forgo all of the bulls*t politics stuff..easier to just get Dara ivvolved here at ground zero. I’m very confident Dara will be on board. We roomed together at a Synergy retreat outside of Aspen in 2004, and we’ve kept pretty close correspondence ever since <dwayne_johnson.gif>
Lets just say the slogans…they are a cookin!
Peace!
Longy
p.s. here is Dara Khosrowshahi and me atop the Aspen highlands in ‘04…motto of that trip was “what happens in Colorado stays in Colorado” we got shirts, it was so funny
Snet frmm my iphon3...plesew ignore typos… :D
August 13th 2020 at 7:03 pm
To: speaksfish@gmail.com, cilantrolove77@gmail.com
From: dara@uber.com
Subject: re: intro & next steps :)
Im in
sent from my iPad
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August 19th 2020 at 4:02 am
To: cilantrolove77@gmail.com, dara@uber.com, ronald@ronaldmcdonald.com, chomsky.noam@mit.edu, tomperez@dnc.org
From: speaksfish@gmail.com
Subject: Team check in
Hey team!
This week has been truly unbelievable. You all have made Zoom tolerable, lol! <stefon_snl.gif>
I can tell you a bit about what we’ve been doing over on my end:
Ok—picture your typical Long John Silver’s. What comes to mind? Oceanic blues? Soothing tones of innocuous late-aughts pop music? Geometric tiling on the walls? A beautiful, glowing menu full of fish dishes as far as the eye can see? Thought so.
Now explode that image in your mind!!! Bomb it! Just freaking blow it up. KABOOM! <elmo_fire.gif>
Now imagine you walk in and Uncle Sam is standing at the front door handing out beautiful Golden Fried Shrimp as you enter. The national anthem is playing. All around you see stars and stripes. As you approach the menu, things are the same….but are they? NO! wRONG! They’re totally different!!!! Civic Duty Skuna Salmon. Forefathers Fried Flounder. Hush Puppies (those are actually the same. people just really love those).
Listen: I think the model we’ve created at LJS’s is is possible everywhere. Dara—what if your uber drivers were trained in such a way to spark meaningful conversations with their passengers, rather than making vaguely misogynistic small talk? Moe—I know it’s a Southwestern Grill, but what if for a few months it was just an *American* Grill? <dancing_bald_eagle.gif>
Noam, we wanted you cause we think you could be very valuable in our process here. Feel free to spitball any ideas you have. (Plus you owe me..I won’t mention Scottsdale 2012)
Bottom line: this is gonna work. We are gonna get people so fired up, soon everyone is gonna follow OUR lead! OURS! We could start a grassroots movement!! I’ve never been sure on exactly what a grassroots movement *is* per se, but this could be one I think..!
today was was incredibles,. I can’t even say anythung else..it was Epic.
Ok. More later.
Longy
p.s. do you think ACE Hardware would want to get in on this? I feel like that’s a corner of the market that has not yet been touched. just sayin…
Snet frmm my iphon3...plesew ignore typos… :D
August 31st, 2020 7:05 pm
To: OperationActivateList
From: cilantrolove77@gmail.com
Team! Good Morning! Happy almost september! We are 2 MONTHS OUT!
I know things have been crazy with Longy at his Silver’s Chatanooga launch. We think he’ll be back, but at this point we’re not sure.
All that to say…
Thanks for a productive day! It was inspiring. Seriously. Fuckin Awesome! Excuse me.
I feel that what was coming from the Dicks Sporting Goods/Janelle Monae team was especially exciting. (that’s not to say I didn’t love everyone else’s efforts today—Minnesota Twins/Clay Aiken/Kroger—awesome work as well).
I think if we can narrow it down to 15/20 slogans by the end of the week, we’ll be on the right track.
Everyone should be receiving a surveymonkey from Brendon who heads UNTUCKit (he’s so cool) regarding t-shirt/quarter zip sizes. He says if we get enough people interested we could even do wind breakers or sweatpants! I think wind breakers would be perfect, but I know there is some opposition…(*ahem* lookin’ at you Luna Bars <crying_laughing_emoji>). Anyway. As long as we gots da Schwag, I’ll be da happy!
I’m sorry, again, to the PepBoys team. Who could’ve known that “Reform, Prosperity, and Peace” was already used by John McCain in 2008. Truly a tough break.
Back to it tomorrow!
Moe
p.s. please don’t mention that you know about my capital D word (divorce..). Would not be a good time for that to leak!
Sent from a galaxy far, far away. . .
September 1st, 2020 at 3:26 am
To: OperationActivateList
From: speaksfish@gmail.com
Subject: Motherfuckers i’ve got it.
FORGET EVERYTHING YOU KNOW. FORGET WHAT WE’VE BEEN TALKING ABOUT. FORGET YOUR LIOTTLE BREAKOUT GROUPS AND YOUR LITTLE SESSIONS. FORGET IT ALL. JUST FORGET. IT. ALL.
have you forgotten it? good.
OK—well. it hit me. I woke up WET. SWEARTING.HUNRGY, A Little HORNY. Why? Well the answer is simple. The answer has been sitting right in front of our little beady eyes this entire time!
OK also Im sorry for disappearing for the last 3 /4 weeks, things at silvers have not been a-one..
ANYWAY.
Question: Do we want the cheeto gone? Do we want the Mango Mussolini RIPPED from his BUNKER and thrown into a jail cell for the rest of his g-d life? Trum,py, ya fired!! Do we want Señor Drumpf to wear clown makeup for the rest of his days traveling around with a bearded lady and an elephant from town to town touting his WACKY MOSCOW CIRCUS?????? Is the Papaya President DONE? YES. HE IS. AND YES. WE DO. And what do we need to do????
the answer is simple. it speaks for itself. I can’t believe we wasted all of this time. Noam—your work was admirable, but we actually do not need you or your services any longer.
We go live at 8am. All platforms, all emails, all stores.
Here it is.
Hold your breath.
this is gonna be huge….we’re gonna change the fucking world with this.
im so excited to share it. Ive done it:
thank you for everything. it’s done. we;re gonna be so fucking big.
<obama_sunglasses.gif>
Snet frmm my iphon3...plesew ignore typos… :D
Ritam’s Footnote
The minion needs to understand that electoral politics is harm reduction at best… Direct action is the only way for the leftist political project to come to fruition… I’m going to explain this to so many people who already know it…
Nabeel’s Footnote
Jesse, you know who is beautiful? Read the first word of this sentence. It’s the girl reading it :)