Bringing It Over
The Second Gen Curse
Who are we? Our struggle for identity has no end. Are we American? Are we Indian? No: we are profiteers. Opportunists. We adapt to our surroundings. We go to elite business schools, learn how to build brands, source cheap stuff from India, and go ham on Instagram targeted ads. Finally, we can consume in a way that befits us: not American, not Indian, but Second Gen annoying kid try hard.
To add to this rapidly-growing space, I’d like to propose a few other things we bring over from India and rebrand to become western-values and design-friendly.
Dog Balls
Could call this “Kuttasac Immigration Co.” and just sort of be focused on dogs having balls and walking around with big balls all the time. Coming a bit too close to you when you’re walking down the street with your mom, and they have big swollen red balls. That’s the goal of this new brand.
Standing Too Close To Each Other In Queue
This is a staple of Indian culture that needs to be brought to the USA, stat. I propose a brand refresh—could make some instagram graphics or something.
Getting Really Angry Really Fast
The privilege held by all men in India is clear: they can get really mad at a moment’s notice, become horribly destructive, calm down, forget it ever happened, and expect no one to ever bring it up to them ever. We need to find a way to bring this to the US in a way that’ll pass the filters of the modern Instagram-addled second gen mind. Still working on this one.
Yoga
Why no one tried bringing this over yet?
american old people need to smell like dettol and coconut oil and hypertension